McVitie's
pladis is building on the success of its 2023 Bring Back the Biscuit Break campaign with a £1m ‘The Great Biscuit Break Bonanza’ giveaway, running until May 27.
Featuring prizes for both consumers and convenience retailers, the Bonanza is rolling out across 26 bestselling McVitie’s products, all featuring a simple ‘Buy Scan Win’ on-pack mechanic.
Top prizes include a break from bills via cash giveaways, beach breaks and staycations, while mid-tier prizes offer breaks from stress with spa breaks and food deliveries. There are also money-off coupons to be won.
As part of this year’s campaign, McVitie’s is also offering independent retailers the opportunity to get their hands on thousands of their own cash prizes every time they purchase three cases of participating McVitie’s products.
“After the success of our Bring Back the Biscuit Break campaign last year – which helped us to double sales growth during the campaign – we wanted to remind the nation that taking a well-deserved break should be part of everyone’s daily routine,” said James King, marketing director for McVitie’s at pladis UK&I.
“Our mission is to encourage as many people as possible to take a breather and we’re doing this by offering a huge mix of different break-related prizes. From biscuit breaks to holidays abroad, we’re confident that the prizes up for grabs will grab the attention of biscuit lovers everywhere.”
The Great Biscuit Break Bonanza follows hot on the heels of a number of launches and campaigns for McVitie’s, including the award-winning ‘There is Only One’ TV ad featuring Sir Trevor McDonald. Meanwhile, McVitie’s White Chocolate Digestives – the biggest launch in biscuits of the last two years, and already worth £7.6m six months after launching – will be among the McVitie’s products featuring The Great Biscuit Break Bonanza on pack.
“McVitie’s is going from strength to strength, with value sales currently growing +14% , so we’re confident that the launch of The Great Biscuit Break Bonanza will fuel the nation’s appetite for our biscuits even further,” said King.