Popcorn Kitchen x Superfoodio
The flavor union between two of the UK’s snacking emissaries will see Superfoodio’s chunky peanut buttons become the latest topping for Popcorn Kitchen’s latest home popping creation: Peanut Butter Buttons (£13.99 for a 440g pack).
“As a business owner dealing in immersive snacking and gifting occasions, I’m always on the lookout for intriguing new ingredients with added wow,” said Popcorn Kitchen founder Louise Monk.
“Like us, Superfoodio is a bustling family business with a bold vision to showcase fine snacking in an innovative, real ingredient light. With peanut butter appreciation at an all-time high, it was inspired thinking by Nirali and Jagir to rethink protein-rich spread as a melt-in-the-mouth button made from only a small handful of ingredients: peanuts, coconut blossom sugar, ethically sourced single origin cocoa butter and salt.
“Our mushroom popcorn provides the perfect crunchy setting for incredible flavors, and with melted Superfoodio buttons, it’s fair to say that we’ve struck gold.”
Both companies are women-founded and owned, and proud members of the Buy Women Built movement, a collective tasked with addressing the shortfall in UK female brand owners by shining a light on the UK’s female-led challenger brands.
Popcorn Kitchen’s latest Home Popping offering will be unveiled at the upcoming Farm Shop & Deli show, running from April 29-May 1 at the NEC Birmingham.