Grandma's Cookies
The brand that has been baking up memories for more than 110 years has enlisted hip-hop duo Salt-N-Pepa to debut its new look and drop the first of many treats for cookie lovers and hip-hop fans alike: a reimagined version of the classic nursery rhyme, ‘Who Stole the Cookie from the Cookie Jar?’’
The remix was co-written with Cheryl ‘Salt’ James and Sandra ‘Pepa’ Denton who star in an accompanying video that fans can watch on Instagram @grandmascookies.
“As a grandma myself, it was a no-brainer to partner with Grandma’s because the brand is showing off a fresh, modern take on what it means to be the matriarch,” said Denton.
“We had a blast creating the remix and got to pack the new verses with personality. I can't wait for fans to experience our rendition”
To make things even sweeter, Grandma’s Cookies is treating cookie lovers to weeks of exclusive content and epic prizes. Until June 19, fans will have the chance to win weekly goodies from Grandma’s cookie jar, including a grand prize of $10,000.
“We’re excited to work with Grandma’s Cookies on this campaign because it’s all about embracing a bold, bright attitude while enjoying some treats along the way,” said James.
“We’ve been baking up hits in the studio for over 35 years and our latest remix with Granndma’s is another delicious hit.”
Grandma’s Cookies can be found online and in retailers across the US in fan-favorite flavors including chocolate chip, peanut butter and mini vanilla crèmes.
“As Grandma's Cookies unveils its bold new exterior and revamped digital presence, Salt-N-Pepa are the perfect partners to help us connect with our audience in a way unlike ever before,” said Leslie Vesper, VP of marketing at Frito-Lay North America.
“With over 110 years of history, Grandma’s Cookies is excited to celebrate our beloved flavors that fans know and love along with our modern look.”