Wall’s Pastry
The UK’s No.1 sausage roll brand has announced the launch of two new quiches – Cheese & Bacon and Cheese & Onion – to add more excitement to the Chilled Savory Pastry category.
Following the brand’s explosive growth in its core categories over the past two years, Wall’s is now on a mission to attract new shoppers to the quiche category. While already a popular product within Chilled Savory Pastry, quiche is dominated by own label products in larger family size formats. Using its pastry expertise, Wall’s has developed an individual 170g quiche to cater for single serve occasions.
Both quiches are made with extra mature Cheddar cheese, single cream and Dijon mustard, encased in a delectable shortcrust pastry. The Cheese & Bacon Quiche is packed with beechwood smoked British bacon, while the veggie-friendly Cheese & Onion Quiche is filled with onion and Red Leicester cheese.
The quiche launch follows Wall’s entry into the food-to-go category earlier this year with its Large Sausage Roll and Scotch Egg launching as snack options in Tesco’s meal deal.
“As the nation’s favourite sausage roll brand, we are always looking at how we can use our expertise in pastry and trusted status to deliver exceptional food that adds value in the areas that need it most,” said brand director Jason Manley.
“When we found that there was a demand for smaller quiche sizes, as well as a lack of any strong brand dominance within this space, we knew we had an opportunity to add something fresh to the category. Our delicious new quiches will give shoppers the confidence that what they’re picking up not only tastes great, but also won’t go to waste.
“This is just the start of an exciting year for Wall’s, with more launches in the pipeline that will satisfy more occasions and offer people even more ways to enjoy traditional pastry classics in a format that suits them.”
Wall’s 170g Cheese & Bacon Quiche and 170g Cheese & Onion Quiche are available across convenience in the UK for an RRP of £2.00.