‘Smoked’ and ‘burnt’ among flavors driving snacks: Mintel

Smoked and burnt flavors are trending in the salty snack category, according to Mintel. Pic: ©iStock/AVNphotolab/etiennevoss

The more unusual the flavor, the more likely a snack producer will capture another consumer. According to Marcia Mogelonsky, Mintel’s director of Insight, exotic flavors drive the purchasing of a snack more than anything else.

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