Expert's view
Top trend:
Renton regarded gluten-free trend as the strongest one of those recognised by General Mills and stated that in the future ‘free from’ products would increase their competitiveness as healthy alternatives to leading, traditional brands.
Top ingredient:
“Ancient grains such as quinoa have grown in popularity due to their relatively easy digestion through being gluten free and reputation as rich source of protein. Therefore this product seems to be hitting several trends at once, maximizing its appeal,” Renton said.