Sauces relaunched in fiery packaging
Ethnic edibles brand Tropical Sun is rolling out redesigned packaging across its line of ethnic food and drinks. The idea is to maintain the brand’s identity, but inject new life with a more vital look and entice new customers to sample the spicy wares.
The London company’s fiery sauces are among the first to get the makeover treatment. The new bottle features a squared-off bottle with rounded corners, the neck and cap are festooned with a bright yellow overwrap, and the wider, brighter label features product photography highlighting the key ingredients.