A TV commercial created by one of the country’s leading snack producers, which features a potato chip as a communion wafer, has caused quite a stir in the Catholic community in Italy.
New analysis of India’s regulatory framework for advertising foods that are high in fat, salt and sugar (HFSS) need to be overhauled to better protect children, academics have argued.
Should beer brands use cartoon characters? Will bright colors appeal to children? What about celebrity tie-ups or sweet-flavored spirits? 2023 saw a rise in the number of alcohol brands that found themselves in hot water with advertising authorities over...
Whether advertising something as “best” is protected as puffery or requires substantiation depends on the context and whether the claims are presented “monadically” or are comparative or quantifiable, according to an advertising watchdog that reviewed...
A report by Obesity Health Alliance and Food Active has revealed that some supermarkets in England are showing ‘a blatant disregard’ for government regulations and are still placing HFSS products (high in fat, salt or sugar) in prominent locations.
The report - the third annual collab between the association and Media Energy - includes Fedima’s Annual Industry Update, with pieces on Front-of-Pack nutrition labelling, responsible sourcing and communication trends.
It has been 20 years since Tesco launched its free from brand - pioneering the way UK supermarkets cater for customers with food allergies - and the food landscape has dramatically changed since then.
One of the most pervasive cultural perceptions around food consumption in general is that eating meat is for men and that, conversely, veganism is feminine. A new study explores whether reframing vegan dishes through masculine marketing alters men’s conception,...
General Mills eked out low single-digit sales gains in the first quarter thanks in part to higher prices pushed through late in fiscal 2023 to offset inflation, but the gains cost the company volume and market share as consumers become “increasingly cautious,”...
Earlier this year, Lidl GB reported sales of its Oaklands Funsize fruit range had increased by over a third since 2017 following the introduction of packaging design changes - including the use of quirky names and cartoon characters - to make it more...
Despite huge strides made by UK cereal sector to reduce sugars, the health watchdog has found that many dressed up in child-appealing packaging still contain ‘excessive amounts’.
Despite high inflation, the majority of consumers are happy to pay more for products with a sustainable backstory. So there’s money to be made from environmental credentials, which makes falling into the greenwashing trap a bigger temptation than ever...
With 61% of UK consumers expressing a lack of trust in the claims many brands use to declare their carbon footprint, producers need to revamp their strategy to stay current in this increasingly pressurised environment, according to a new report released...
Sustainability messages can have a “dramatic amplifier effect” on brands’ reach and appeal when paired with traditional category claims such as “tastes great,” but to fully leverage their power marketers should focus on how sustainability claims benefit...
As CPG companies look to boost efficiencies during an economically challenging year, organizations like Bumble Bee Seafood are beginning to revamp their e-commerce strategy with a keen focus on return on investment (ROI) while also looking to streamline...
Empire Screen Printing - a pioneer of UV LED ink curing technology - prides itself on using environmentally friendly print methods to create eye-catching point-of-purchase (POP) products.
Kellogg’s “stronger than anticipated” first quarter in which the company saw double-digit organic net sales and adjusted operating profit growth not only places the company in the “enviable position” of raising its full year guidance, but suggests it...
Partnership for a Healthier America’s Food Equity Opportunity Map uses census, income and health data to determine food accessibility in U.S. communities, and could help CPG companies finetune marketing at the zip code level for a bigger impact.
Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.
Childhood hunger is a serious problem in the US, so at first blush it may appear flippant that General Mills created a full-sized slide that extends from a giant cereal box into a bowl of heart-shaped Cheerio pillows to raise awareness and funds for the...
CPG companies and retailers should brace for softer sales in 2023 by leaning into the strategies they used during peak-pandemic as the US tiptoes around a recession and the shields protecting consumers from feeling the full brunt of the current economic...
According to Campaign coordinator Chris Young, the current regulations ‘are not fit for purpose, do not support small bakery owners and do not protect shoppers adequately’, allowing a raft of what it calls ‘sourfaux’ to be marketed as sourdough and sold...
While some industry players are reining in spending to build-up reserves in case of a recession, General Mills is taking the opposite tack – choosing to double down on investments and explore acquisitions that could help it stay ahead of the competition...
While supermarkets remain the go-to for most grocery shoppers, rising food and gas prices due to inflation are pushing more consumers to mass, club and dollar stores as they look for ways to rein in spending and reduce trips, according to market research...
Researchers from Ohio State University and University of Notre Dame have cautioned marketers not to rely on scientific backing when it comes to selling their indulgent product.
Kraft Heinz is reimaging its approach to food production and marketing to help offset inflation and increase value for consumers as they begin to consider their budgets and purchase priorities more carefully as prices across categories rise.
Recently strengthened self-regulatory efforts to curb marketing of unhealthy foods and beverages to children still do not go far enough to “meaningfully protect” children, argue public health advocates after new analysis reveals “loopholes” in the Children’s...
While the Campaign has hailed the Food Standards Agency’s (FSA) strategy for 2022-27, an open letter has called for tougher regulations to recognise the craft sector and level the playing field for small business owners.
The UK Government announced plans to limit the advertising of unhealthy foods last week. The food and advertising industries expressed ‘disappointment’ at ‘draconian’ measures, while health campaigners welcomed the news but voiced concern over possible...
The Food Marketing Experts has started 2021 on a high, scooping up the title of Best Food Photography & Marketing Firm. But what does this really mean for its clients and what can this Cambridgeshire full service agency can bring to the table for...
Less than a year after taking the helm at Clif Bar & Co., new CEO Sally Grimes is spearheading the company’s first transformation in 30 years with an ambitious goal to double its business to $2 billion and double its positive impact on the world....
Brands no longer need to wait for the summer months with their festivals and crowded city centres to interact with their audiences. At Home experiences bring engagement and trial opportunities to everyone’s living room, says Vaughan Edmonds, planner at...
Ongoing social distancing requirements, the resulting recession and a rediscovery of the joy of cooking and baking will help sustain some, but “certainly not all,” of the surging sales enjoyed by many CPG food and beverage brands since the coronavirus...
A doctoral student of the University of Vaasa is presenting her academic dissertation, which asserts that grocery stores are better equipped to reduce bread waste than consumers.
Researchers have highlighted the importance of policies supporting healthy dietary habits among Canadian children after confirming the link of child-appealing marketing tactics to breakfast cereals with excess levels of sugar.
The Minneapolis-based food giant has announced a series of changes to its management team, including the retirement of CFO Don Mulligan - a 20-year company veteran - and the promotion of its US cereal lead to the European and Austalian division.
The PepsiCo-owned Frito-Lay brand is featuring 31 US consumers – many of whom work with advocacy groups or regularly volunteer in their communities – and their stories on its bags of ‘Smiles’ potato chips.
Lenny & Larry’s has hit the airwaves with three commercials focused on the taste and nutritional value of its protein- and fiber-packed snacks – its first national ad campaign since the brand's 1993 launch.
Brand Finance's 2019 rankings placed Nestlé as the most valuable food brand with the world’s largest food & drink brand portfolio – breaking the $70bn mark – while Kellogg's landed in fourth and Lay's in eighth. PepsiCo's Quaker...
Brand owner Nabisco, which introduced the original peanut butter sandwich cookie in 1969, will honor the anniversary with limited-edition branding connected to a travel sweepstakes.
Bags of Walkers Oven Baked Core chips, Sunbites Grainwaves range and Snack-A-Jacks rice crisps will feature a banner that reads, ‘Great taste guaranteed, or your money back.’
The gluten-free market has tapered off in the past five years as consumer tastes evolve and nutritionists recommend a diet higher in whole grains. However, for three million Americans who are celiacs or gluten-intolerant, the medical reality of a gluten-free...
Campell Snacks is flexing its muscles with fresh advertising for key brands – Cape Cod, Kettle Chips, Snyder’s of Hanover and Goldfish – a year after acquiring Snyder’s Lance for an estimated $1.6bn.
A recent study published in the American Journal of Preventive Medicine suggests toddlers are more likely to demand specific breakfast cereals after viewing television advertisements for these products.
Klöckner Pentaplast Group (KPG) has launched a kp i.center in Spain featuring a Multivac MAP (Modified Atmosphere Package) and Erca Dairy Line and plans to expand with more equipment to follow.
