Cereal and snack producer Kellogg will have the edge over
arch-rival General Mills over the next few years as superior
innovations in the premium health sector and a more focused product
portfolio drive the firm forward, writes Chris...
Good foresight on rising health trends and heavy investment in
premium brands have helped cereal and snack producer Kellogg to a
steady sales and earnings rise for 2004, with North America leading
the way, reports Chris Mercer.
Kellogg reported a solid 7 percent increase in its earnings for the
third quarter with the North America region also putting up a
strong performance thanks to the successful introduction of new
product lines.
US cereals and snacks group Kellogg is to centralise its European
operations in a new office in Ireland, giving it a major presence
in the market with the world's highest per capita consumption of
ready-to-eat cereals, writes...
The latest figures from Kellogg suggest that the US-based cereal
and snacks group has weathered the low-carb dieting storm with
relative ease, helped by a combination of new product launches and
increased advertising expenditure,...
After repeated warnings that the spiralling cost of raw materials
would impact profits this year, US-based breakfast cereal producer
Kellogg yesterday said that it had got off to a
better-than-expected start to the year and forecast...
Kellogg, the cereal and snacks maker, has raised its full-year
profit forecast after an excellent third quarter performance which
saw both sales and profits rise significantly. The gains came as a
result of new product launches, brand...
A dispute which pitted US food giant Kellogg against the somewhat
smaller Green Turtle Bay Vitamin Company over the latter's
trademark vitamin, Sunnie, has ended with a victory for the smaller
company.