The Kellogg-owned snack brand has launched mint chocolate and cinnamon varieties in the UK and pecan pie and cinnamon and sugar in the US.
Montse Sanchez-Pena, program leader of flavor innovation at Pringles EMEA, said the brand chose to debut sweet-savory Christmas flavors in the UK for the first time this year to tap into a surging trend.
In previous years Pringles Christmas editions in the UK included flavors like roast turkey.
“The sweet-savory taste combination is very present in Asian food and it is gaining popularity in the US and picking up in Europe. This has been mainly driven by the growth of sweet-savory profile crossover in other categories such as ice cream, chocolate and beverages,” Sanchez-Pena told BakeryandSnacks.com.
Pringles started its move into sweet-savory in Asia, she said, with blueberry hazelnut flavored chips.
“Consumers nowadays are more travelled and ready to embrace new taste experiences, and Pringles holiday flavors offer a unique sweet-savory treat.”
Snowballing sweet-savory trend
Sanchez-Pena said sweet and savory pairing is a notable global trend.
“The trend over the past few years has been to bring combined sweet-savory flavors into new areas. For example in cocktails and spirits, chocolate and ice cream in particular. We know people want new experiences and we have been looking at how we can surprise their taste buds.”
Raj Joshi, vice president of US Savory Snacks at Kellogg, agreed that consumers are keen on trying new flavors.
“The Pringles team continually keeps a pulse on all flavors, from traditional to the most recent trends,” Joshi said.