Premier Food's Mr Kipling is the largest UK cake brand, according to IRI

Mr Kipling owner Premier Foods rejects third approach by McCormick

Premier Foods' cakes line-up includes the Mr Kipling and Cadbury ranges

Mr Kipling owner Premier Foods rejects McCormick takeover approach

UK exports of cereal and bakery goods rose to $3.2bn. Photo: iStock - claudiodivizia

The British are coming: Boom in UK exports of cereals and bakery goods

The 750g chia loaf is rolling out to stores now

Hovis Limited brings chia loaf to UK's ailing bread market

NPD Round-up Jan 2016: hot cross bun popcorn, breakfast Bagel Bites

New Product Round-up January 2016: hot cross bun popcorn, breakfast bagels, gluten-free Quaker oats and more

Mr Kipling Exceedingly Good launches with two variants - Cranberry & Orange Oat Slices and Dark Chocolate & Coconut Oat Slices

Premier Foods reveals strong cakes sales growth and Mr Kipling NPD plans

Sliced bread prices have tumbled in the UK in past 12 months. Photo: iStock - CharlieAJA

Could Asda's $720m pricing pledge push UK's falling bread prices even lower?

South African business Premier Foods successfully appealed previous ruling

South Africa's Competition Commission battles Premier Foods bread cartel ruling

Premier Foods has reported sliding first quarter sales

Premier Foods sales hit by early Easter

The accident happened at Premier's Mr Kipling cake factory

Premier Foods’s skull-crush worker wins payout

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