Nestlé has pledged to make its UK breakfast cereal brands even healthier, removing 225 million teaspoons of sugar by the end of 2018. Pic: ©iStock/Paul Brighton

Nestlé pledges to cut sugar by 10% in UK breakfast cereals

Post Holdings has finalised the £1.4bn ($1.76bn) acquisition of UK cereal maker Weetabix. Pic: Weetabix

Post Holdings completes Weetabix acquisition

General Mills reported a sales and profit decline in full-year and Q4 2017, mainly due to an aggressive cut back on promotions and advertising. Pic: General Mills

General Mills saw sales and profit suffer during “year of significant change”

Grupo Bimbo has launched venture capital arm Bimbo Ventures and is inviting food startups to submit innovative projects to win a spot in its accelerator program. Pic: Grupo Bimbo

Grupo Bimbo launches accelerator to stimulate innovation among food startups

Nestlé and General Mills JV launches breakfast bars in Germany

Nestlé and General Mills JV launches breakfast bars in Germany

By 2025, the go-top snack food will be bugs, says Indra Nooyi, PepsiCo's CEO. The snack and beverage giant is calling for novel protein ideas. Pic: ©iStock/mrorange002

Bugs are big business for tomorrow’s snacks, says PepsiCo; calls for ideas

Much is happening on the US cereal front: Post Holdings is reviving popular children's cereal Oreo O's while General Mills discontinues Tiny Toast. Pic: ©iStock/baibaz

Cereal movement: General Mills regroups on Tiny Toast as Post Holdings revives Oreo O’s

General Mills is giving away 10,000 boxes of limited edition Lucky Charms marshmallows to US consumers. Pic: General Mills

General Mills releases 10,000 boxes of Lucky Charms branded marshmallows

Jeffrey Harmening has been appointed the new CEO of General Mills, taking over the reigns from Ken Powell who is retiring. Pic: General Mills

General Mills appoints new CEO

Sally Abbott will step up as MD of Weetabix UK and Ireland, reporting to new owners Post Holding's CEO Rob Vitale at the completion of the transaction. Pic: Weetabix

Post Holdings prevails in bidding war for Weetabix; appoints new MD

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