"We have a digital activity going on called ‘Toast The Champions’ when people can send messages of support through social media and they get them back burned into the piece of toast,” said Mari Ann Laidlaw, marketing manager at Genius.

Genius pumps ‘a good whack of its budget’ into Commonwealth Games sponsorship

Mintel analysts Stephanie Pauk and Pam Yates talk bread innovation (or lack of)

Additives and carb backlash stumps bread innovation, says Mintel

Christopher Hart, CEO, Americk Packaging

Americk CEO: ‘High label quality is critical’

Jane Bickerstaffe

INCPEN expands its Fresher for Longer campaign

Encore Packaging Solutions

Encore’s Laura Croisdale ‘climbs every mountain’

The V1400

GEA Grasso: Why V Series took 7 years to come to fruition

Sweets & Snacks Expo has seen an increasing number of snack companies exhibit, says NCA president

Is that a snack or a candy? ‘It’s so blurred now’, says NCA president

Morcos bakery equipment supplier is back to strength after investing its way out of the political crisis

Prospering amid political crises: How one Egyptian firm invested its way out

Popcorn and thins are on-trend snacks that hit on health and indulgence, says Euromonitor

Euromonitor: Popcorn and thins epitomize ‘indulgence without the guilt’

EC novel foods approval is expected in June, this year

Ingredia: Chia oil to boil bigger storm in Europe thanks to claims

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