‘Doy bags conquer more supermarket shelves globally each year’

Bosch launches packaging microsite for confectionery, bakery and snack producers

Bosch has lauched a microsite for different pack types. Picture: Bosch.

Bosch Packaging Technology has launched a microsite for the confectionery, bakery, nuts, snacks and powder industries to help producers find the right machinery systems to meet their needs.

The microsite offers a single point of contact to offer expertise in shelf appeal, flexibility in bag styles, gentle handling of products such as cookies and crackers and the benefits of Kliklok-Woodman technology for snacks, acquired by Bosch in 2015.

Gifting confectionery items

Robert van Mol, product manager vertical machines EMEA (Europe, Middle East & Africa), Bosch Packaging Technology, claims according to a report by Technavio, the global sugar confectionery market will rise by 3.76% annually up to 2020. 

One of the key trends is gifting confectionery items to others on birthdays and anniversaries. Confectionery items are also purchased on impulse.

Van Mol says with 70% of consumer buying decisions taking place in-store, the importance of shelf appeal is high on the agenda.

He added manufacturers today have to address more preferences than ever before. For example, site managers are concerned about floor space, while the production department wants a single machine that can do it all, marketing focus on eye-catching designs and attractive packaging shapes, but procurement look at the cost of the material.

All packaging equipment takes up floor space at your production site, but the less space the better, producing multiple bag and case styles on one system eliminates the need for two or more lines, maximizing productivity,” said Van Mol.

Talking about pack flexibility, Van Mol said manufacturers need to look at their brand and identify whether it’s going to be sold as an everyday healthy snack or an innovative, organic and unique treat.

Whatever the choice, the pack should reflect that. Compact and flexible, pillow bags are seen as cost-effective and practical packaging for confectionery, ideal for snacking or party food,” he added.

Doy bags

For more luxurious brands, the Doy bag pumps life into brands with its stand-up look, unique shape and glossy surface. It also has a full front and back print area for graphics to connect with the customer. Doy bags conquer more supermarket shelves globally each year.”

Leon van de Wiel, general manager, Bosch Packaging Technology (Netherlands) said the microsite will allow customers to navigate the complex world of packaging technology and there is an ‘Insights’ section with advice about common challenges faced by producers when selecting and running packaging equipment.

Challenges include: End-pack result; brand positioning; features such as recloseability; flexibility; production output and footprint.

“Choosing a complete system is far more complex than selecting an individual machine. Our goal is to make the process of finding the right technology as easy and clear as possible. The microsite allows manufacturers to review various bag, pack, carton and case styles, and to identify the optimum system for their specific needs,” he added.

"Think about a supermarket shelf, consumers are used to having a lot of choices and their decisions are often based on an impulse. To be competitive, food and non-food producers are constantly required to come up with new recipes and appealing pack styles. The range of pack styles has expanded significantly over the past years as well. At the same time, shipping distances have increased, demanding thorough product protection, while retailers favor shelf-ready or easy-to-handle cases.

"Overall, manufacturers have to decide on primary, secondary, tertiary or end-of-line packaging. They also have to marry marketing needs with production and business constraints, such as investment, output and footprint."

Kliklok-Woodman technology can produce up to 240 bags per minute for salted snacks, such as potato chips and tortillas and Bosch has created a system for gentle handling of products such as cookies and crackers, capable of packing up to 200 bags per minute and 150 cartons.

Depending on bag sizes or convenience, you may need a single portion pack or family pack, what’s important is that the option is there. A single portion needs to be easy opening and a small size for snacking on the move,” added Van Mol.

Larger packs for family use, for example, also require the contents to be kept so we can keep going back for more. There are multiple recloseable features, such as Tesa strip or a zipper. Doy Zip bags, for example, strengthen your brand with its stand-up design, the bags are perfect for displaying your marketing messages.”

Related News

The Sigpack FIT product infeed is one of the new intelligent solutions that Bosch will be showcasing at interpack 2017. Pic: Bosch

Bosch to unveil bar packaging solutions at interpack 2017

SRG said the almond chocolate consumption has remained stable globally since 2012.  Photo: Almond Board of California

Nut chocolate consumption increases globally, says Almond Board of California-backed study

Bosch launched a microsite for confectionery, bakery and snacks earlier this year.  Photo: Bosch

Bosch moves to smaller packaging production, tapping the portion-control snack trend

Bosch will be showcasings the dual-lane version of its Two-in-One biscuit-packing system for single, pile and slug packs. Pic: Bosch

Bosch showcases dual-lane flexibility for biscuit industry at Interpack

Pladis signs preferred supplier agreement with Bosch Packaging Technology. Pic: Bosch

Pladis appoints Bosch as favored technology supplier

Bosch Packaging Technology Barline control sensors. Picture: Bosch.

Bosch: Bar manufacturers turn to leaner more efficient processes to increase OEE

Future of robotics in confectionery packaging with Bosch

Future of robotics in confectionery packaging with Bosch

Bosch Doy Zip vertical bagger extended to other food apps

Bosch Doy Zip vertical bagger for chocolate and nuts to be extended to other food applications

Budelpack packaging Bosch vffs

Budelpack expands in chocolate, confectionary and snack markets with Bosch vffs

Stainless steel far more hygienic than aluminum, says Bosch

Industry of steel: Confectioners will switch to stainless steel equipment in five years, predicts Bosch

Related Products

See more related products

Comments (2)

Aziz Merchant Gemco - 03 Mar 2017 | 12:29

From Pakistan

We are interested in selling new packaging Microsite for Snacks.

03-Mar-2017 at 12:29 GMT

Boenjamin Setiawan - 24 Feb 2017 | 03:38

Interested to buy Bosch packaging machines

How can we contact Bosch packaging representative in Indonesia?? We are presently using Bosch Chocolate bar making machines and we are interested to explore using Bosch packaging equipment

24-Feb-2017 at 15:38 GMT

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.