Snaxpo 2017

Kraft Food Ingredients ups clean label portfolio with dairy-based snacking prototypes

Andrew Scribner and Tiatia on KFI's stand at Snaxpo 2017. Pic: Kraft

Kraft Food Ingredients (KFI) said the Kraft Heinz merger is a definite advantage in developing novel clean label snacks.

KFI is an independent subsidiary of recently-formed Kraft Heinz Company.

In 2015, Brazilian investment firm 3G Capital and Warren Buffett's Berkshire Hathaway helped the ketchup maker take over Kraft Foods for $40bn, this site previously reported. When Kraft Heinz relocated its head office to the Aon Center in downtown Chicago following the merger, the company’s R&D center moved to Glenview, Illinois.

“About 35% of our ingredients go into snack foods,” VP and general manager at KFI, Andrew Scribner, told BakeryandSnacks during Snaxpo (April 1-4) held in Savannah, Georgia.

The company showcased several snacking concepts featuring dairy ingredients, including cheeseburger-flavored puffs that are hydrogenated oil-free, cheddar flavored PHO-free baked potato chips and parmesan popcorn. According to the head of marketing at KFI, Julie Tiatia, all these snack prototypes follow the clean label consumer trend.

“Cheese products are growing in popularity,” said Tiatia, despite the demand for more healthy products. Cheese is often perceived as unhealthy, however, Tiata said it is viewed as a “permissible indulgence”.

“People are not going to stop eating cheese. What they don’t want is eating cheese full of ingredients they can’t pronounce,” she said.

Transforming the product portfolio

"Consumers are moving into fresh, less processed and clean ingredient lines, so we’re transforming our portfolio to a better one and getting into natural and organic as well,” Scribner added.

As such, KFI provides a range of cheese powders with differing levels of sodium for manufacturers wanting to cater to the consumer demand for sodium-reduced foods.

While some of the KFI’s portfolio upgrade may come with a cost increase, Scribner said the company's goal is to provide its snack-making partners with more options.

Related News

China is expected to be Kraft's biggest market in Asia Pacific in the next few years.

Kraft brings Planters Peanuts to China’s competitive snacking nuts market

Unilever rejects $143bn Kraft-Heinz mega-merger bid

Unilever rejects $143bn Kraft-Heinz mega-merger bid

Mondelēz grows below the global snacks market and marginally misses organic growth target in 2016.  Photo: MDLZ

Mondelēz revenues slide 13% in 2016 as analysts casts doubt on Kraft-Heinz merger

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.