IBIE 2016

Firebird Artisan Mills set to expand gluten-free ancient grain business

Loading the player...

Earlier data from Datamonitor showed that chia and quinoa led the field in US gluten-free product launches that contain ancient grains. It indicated that new US food launches containing ancient grains or seeds have almost tripled between the period of 2008 and 2014. 

North Dakota-based gluten-free mill company, Firebird Artisan Mills, sat down with BakeryandSnacks during the recent IBIE in Las Vegas, Nevada, to talk about how it tackles the increasingly popular gluten-free market as a milling company.

The company entered the ancient grains market from the gluten side years ago, and moved into its gluten-free facility in 2008 to capitalize on the growing gluten-free trend, according to the director of sales and procurement at Firebird Artisan Mills, Chris Krenzel.

Expanding footprint in the ancient grains space

“We’ve been doing ancient grains for about 10 years now,” Krenzel said. “We currently produce six of the nine ancient grains in our facility, including buckwheat, sorghum, quinoa and teff, and we also offer 30 different gluten-free flours.”

Among all the ancient grains, quinoa is the most popular grain in the bakery category and it has been around for the longest period of time, he said. “We are also seeing an uptrend in sorghum. They are both grown in the United States.”

Ancient grains currently make up around 40% of Firebird Artisan Mills’ over business, and the company hopes to grow its presence in this market as more and more bakery and snack manufacturers are adding ancient grains to their products, such as noodles, Krenzel added.

Avoiding product recalls

As multiple bakery companies recalled their products due to e-coli outbreak and the presence of gluten earlier this year, Firebird Artisan Mills thinks that its multi-prong testing done during its production processes is essential when it comes to avoiding product recalls.

Most product recalls are caused by a grain that is tampered, or the water is added to the products prior to it is being milled, Krenzel explained.

“All of our products are dry milled, and we don’t bring in any water,” he said. “We also worked with our suppliers to see if both micro testing and gluten analysis are done.”

Related News

An earlier Mintel report shows that grain-free flours are tapping into health trends, including a demand for high protein products.

Grain-free likely to lead bakery’s future, Euromonitor

Grainful said the most common misconceptions are that oats grow as flakes and are just a breakfast food.  Photo: Grainful

Oats market is ripe for disruption, claimed Grainful’s president

Ardent Mills has announced its support of the growing network of North American quinoa farmers. Pic: ©iStock/estivillml

Ardent Mills’ commitment to boost growth and stability of North American grown quinoa

CSM Bakery Solutions has relaunched its Pantique Ancient Grains Ultimate bread mix in the UK. Pic: CSM Bakery Solutions

CSM Bakery Solution’s ancient grains bread mix given new life to boost UK craft bakers’ profits

BFree's gluten-free products will now be available through e-commerce channels in the US. Pic: BFree

Gluten-free brand BFree ups US distribution with new e-commerce channel

Corbion has reformulated five grain mixes

Corbion Caravan unveils preservative-free pre-soaked ancient grains

The findings in the study highlight that ancient grain varieties could be useful in improving the profile of important biomarkers in consumers.

Eating bread made with ancient grains could benefit heart health, study shows

New hot cereals and granolas are being launched

PepsiCo adds ancient grains quinoa and amaranth to Quaker line-up

Kellogg unveils Special K, Raisin Bran, Cheez-It and Rice Krispies NPD

Kellogg taps protein and ancient grains trends with breakfast and snacks NPD

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.