Kezzler partners with SGS to market serialization technology

Serialization will give every product ever produced a unique ID, facilitating the ease of track and trace. Pic: ©iStock/Pixtum

Norwegian serialization service provider Kezzler and certification company SGS have signed a strategic alliance agreement to jointly market a global serialization and tracking and tracing services solution.

The services are aimed at customers in the fast moving consumer goods, food and food safety, pharmaceutical and beverage sectors. 

The announcement was made on the first trading day of Interpack 2017, being held in Dusseldorf, Germany, until May 6.

Strategic partnership

“We’re very proud to announce that we have signed a strategic partnership corporation with SGS, a company that is recognized as the global benchmark for quality and integrity,” Thomas Körmendi, CEO of Kezzler, told BakeryandSnacks.

“We will be its partner across all its business areas on a global scale.

“What differentiates Kezzler from a number of other companies doing serialization is that we do this at mass scale at a very affordable cost and with the knowledge to handle billions of codes,” he said.

Strategic serialization

“Digitalization of products is gaining momentum, and we are excited to be recognized as a solution that meets the market need for large scale serialization”.

According to Körmendi, serialization is all about giving every single product its own digital ID, allowing brand owners to improve their operations as they can track and trace its movement throughout the supply chain.

Hold ups and inefficiencies can be recorded, including the time products spend in warehouse and transit.

Manufacturers will also be in a position to identify and pre-empt any potential issues such as product recalls, and even alert consumers.  

“You can also authenticate a product to see if its genuine and monitor its movement from manufacturer to end consumers to identify the point of diversion,” he said.

Connecting with consumers

“Deploying a technology that is multi-functional in nature and delivers value across several business functions not only facilitates transparency and protection, but also enables companies to connect with consumers to exchange information, conduct surveys and undertake marketing functions in real time,” said Körmendi.

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