Orkla and LiquiGlide sign exclusive licensing agreement for its slippery coating for packaging
The product launch is expected within the coming months with a further announcement in September.
Second major public customer announcement
Dave Smith, CEO, LiquiGlide, told FoodProductionDaily, Orkla has a specific product in mind for the launch, but it cannot announce the name at this time.
“The licensing agreement with Orkla is a great accomplishment,” he said.
“This is our second major public customer announcement (after Elmer’s Products), and the first time we’re announcing a food packaging customer.
“It sends a message that major CPG companies see the value in our technology, and they trust in the safety of our coatings for their customers.
“We’re excited to see LiquiGlide-coated mayo packaging on store shelves, and we’re looking forward to working with Orkla on custom slippery coatings for other products.”
Wet, slippery coating
LiquiGlide is a permanently wet, slippery coating that enables viscous products to slide easily from packaging, eliminating food waste and providing a better consumer experience.
The customized coating for Orkla’s mayonnaise products is made from natural ingredients.
“We see this as a valuable strategic relationship and hope it will expand to additional brands and products in Orkla's portfolio,” added Smith.
“We’ll continue to focus on the consumer packaging goods space, as that’s where we’ve seen the most interest to date.
“We’re already working with some of the biggest name brands in the CPG industry globally, and we continue to have advanced licensing conversations, discussing exclusivity for specific fields or market segments.
“Beyond consumer packaged goods, we’re speaking with companies in the medical, industrial and oil and gas industries, exploring strategic partnerships in those fields.”
