POP! Gourmet, which has seen domestic sales surge 300% this year, has signed an exclusive partnership with Dubai-based Landmark Group, which distributes products into 1,400 stores in 19 countries throughout the Middle East and India.
Under the deal, Landmark gains exclusive rights to the distribution of Pop Gourmet Popcorn products in the region beginning January 2014 and, as target sales milestones are reached, will share in the costs of a plant to produce POP! Gourmet products in Dubai.
POP! Gourmet president and CEO David Israel said: “The Landmark Group has more than 40 years of experience selling consumer products in the Middle East region and believes we can collectively achieve more than $10 million in sales by 2015.”