News in brief

POP! Gourmet Popcorn secures landmark distribution deal in Middle East

CEO David Israel: "The Landmark Group believes we can collectively achieve more than $10m in sales by 2015.”

Premium popcorn maker POP! Gourmet Popcorn has struck a deal with a leading retail and hospitality conglomerate in the Middle East that will significantly boost its presence in international markets.

POP! Gourmet, which has seen domestic sales surge 300% this year, has signed an exclusive partnership with Dubai-based Landmark Group, which distributes products into 1,400 stores in 19 countries throughout the Middle East and India.

Under the deal, Landmark gains exclusive rights to the distribution of Pop Gourmet Popcorn products in the region beginning January 2014 and, as target sales milestones are reached, will share in the costs of a plant to produce POP! Gourmet products in Dubai.

POP! Gourmet president and CEO David Israel said: “The Landmark Group has more than 40 years of experience selling consumer products in the Middle East region and believes we can collectively achieve more than $10 million in sales by 2015.”

POP! Gourmet products are sold in 1,000+ stores in the U.S., Canada, U.K., and China including Kroger, Hudson News, Bristol Farms, Zabars Markets, Fairway, Ross, TJ Maxx, Dean and Deluca, Amazon China and many others.

The company is based in Kent, Washington, and employs 49 people.

Click here to read our recent interview with David Israel, who is one of six CEOs participating in the first FoodNavigator-USA business leaders round table debate on January 15, 2014 at 12 noon EST.

To find out more about this FREE-to-attend online event, click here.   


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