ISM/ProSweets 2017

Soviet era’s Long Chips’ journey of endurance

Loading the player...

Pernes L’s Latvian snack, Long Chips, survived the collapse of the Soviet Union in 1991 and today is available in over 25 countries.

The unusual chips, made with potato flakes that are extruded into long sheets and flash fried for 10 seconds in rape seed oil – making it a very “clean” product -  were first created in Latvia in 1986.

Back then, the product did not have a brand name and was “owned” by the centralized government.

The long journey

Despite the Union’s demise and the subsequent bankruptcy of many of the chip factories, the product survived and was becoming increasingly popular with the locals.

So, in 1992, private company, Pernes L Ltd, was established to manage the growing production; factories were rebuilt and equipped with automated lines; and export commenced to a few of the neighbouring countries.

Plates of fun

The chips were first branded Plāksnes (translating as “plates”) in 1997, and rebranded Long Chips in 2013.

Kristaps Radzins, export manager of Pernes L Ltd, told BakeryandSnacks, the company was exhibiting at ISM in Cologne, Germany, in February, to extend the footprint of the unique brand.

“In 2010, we attended shows like SIAL and Anuga, essentially to look for products to import into the Baltics, because we had our own logistics and wanted to extend our product range beyond Long Chips.

“That’s when we found out that people were interested in selling Long Chips in their own countries, so we developed our export brand,” he said.

Today, the company exports 15 flavors, including bacon, horseradish, wasabi, hot chilli and sea salt, to 25 countries around the world.

The entire range is made from GMO-free ingredients.

“Because of the shape and the different ingredients we use to create Long Chips, it’s a very different snacking experience,” said Radzins.

Related News

PaPis savory snack bars are healthy and nutritious, made from a base of pea protein crisps and natural 'clean' ingredients.

Ex-flight attendant creates PaPis pea protein snacks for business class passengers

Who won? Top candy and snack innovation for ISM 2017...

ISM 2017 innovations: New Product Showcase award winners revealed

Design students went back in time to find inspiration for new product and packaging ideas. Pic: ©iStock/OcusFocus

Interactive packs: Design students encourage you to play with your food

From blueberries to chia seeds - there will be a range of savory snacking options on exhibition at ISM to excite the snack biz. Pic: Leighton Foods/Real Snacks

Blueberry pie potato chips and chia wraps: Snack launches to look out for at ISM

iStock/Imilian

Live panel: How to avoid a PR disaster for recalled candy & snacks

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.