Clearview Foods was created two years ago and concentrates its efforts on growing the Snack Factory Pretzel Crisps, Eat Smart and Late July Organic Snacks products, according to a release.
Clearview brands “typically lead the portfolio in embracing emerging consumer snacking trends,” VP of marketing and innovation, Eric Van de Wal, told BakeryandSnacks.
"It is uniquely positioned to succeed by leveraging the company's distribution network, R&D capabilities and manufacturing to drive growth. We are combining the entrepreneurial spirit of this division with our corporate scale to better serve the expanding snacking needs of our consumers and retailers,” said Carl Lee Jr, CEO of Snyder’s-Lance.
BFY product offerings currently represent 33% of Snyder’s-Lance’s portfolio, according to the company.
Snyder’s-Lance recently added organic pretzel crisps to its Snack Factory brand.
Creating a snacking experience
Snack Factory's latest Fruit Sticks and Veggie Sticks come in five flavours, including peas and carrots, snap pea, apple cinnamon, and apple and apple strawberry. They retail for $3.99 and are are available in the natural and dried fruit sections of grocery stores across the US.
“We know that snacking on raw, fresh produce isn’t always possible, so we worked hard to create a line of convenient snacks that taste like the real thing,” said Van de Wal.
"Our strategy is to differentiate ourselves by introducing innovative products that 're-think' existing foods and to gain incremental space outside of the snack aisle, such as the deli and produce sections."
Cost effective solutions
Clearview places strong focus on offering snack products at price points that are accessible to all consumers.
“Our industry as a whole is often challenged by finding cost effective solutions to provide clean label products,” he said.
“We've addressed this by sourcing ingredients like organic flour in bulk, helping us to attain more consumer-friendly pricing for the better-for-you products.”