The new apparel and accessories, which were designed in partnership with Betabrand, are aimed to make consumers “snack like a pro and protect their Easter from any residual dust,” the company said.
“We saw an opportunity to add a bit of Cheetos fun to the season to make those moments even more memorable,” senior director of marketing at Frito-Lay, Ryan Matiyow, said.
Frito-Lay was named the second best-selling chip and crisp brand online during the two-week period leading up to the 2017 Super Bowl, this site previously reported.
Using caramel flavor
Additionally, Cheetos has launched Sweetos Caramel Puffs, which is “twice as sweet” compared to Sweetos Cinnamon Sugar Puffs. Both products are available for a limited time in stores across the US and through e-commerce channels.
BakeryandSnacks noticed on the packaging that the new flavor contains four grams of added sugar.
Caramel has been a popular flavor in both the snack and confectionery categories. An Ipsos eNation consumer survey conducted in January 2017, showed that almost half of Americans (44%) chose caramel as their favorite candy flavor to combine with chocolate, followed by mint at 19%.
IRI data indicated the caramel category’s sales grew over 3.6% in 2015, but dropped by 2.5% in 2016.