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General Mills appoints new CEO

Jeffrey Harmening has been appointed the new CEO of General Mills, taking over the reigns from Ken Powell who is retiring. Pic: General Mills

The Cheerios and Annie’s maker has announced it will be promoting COO Jeffrey Harmening to CEO, effective from June 1.

Harmening succeeds Ken Powell, 62, who is retiring next year.

Harmening. 50, has held a variety of positions with General Mills since joining in 1994, including chief executive of Cereal Partners Worldwide, a joint venture between General Mills and Nestlé.

Consumer shift towards organic

He is also credited with the company’s expanded market position in the natural and organic food segment. Under his tenure as head of the US retail business, the packaged food giant acquired organic food producer Annie's and meat snack maker Epic Provisions.

Powell, who has been chairman and CEO of General Mills since 2007, will remain as chairman for the transition period until his retirement.

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